His work in Spain focussed on two different areas: Prof. Dr. Montiel initially worked in the area of advertisement, marketing and sales (ML Asociados Publicidad, Madrid; Libérica Editores Barcelona/Madrid). Later on, he became a lecturer for Spanish at High School level as well as for Spanish for specific purposes in collaboration with specialised language academies.
He has moved to Germany at the beginning of this century and is a Professor for Intercultural Business Communication at the Karlshochschule International University since March 2012. From 2009 till 2011 he held a position as Substitute Professor for Intercultural Business Communication at the Department of Economics of the HAW Hamburg (University of Applied Sciences) and formerly he was engaged for several years as research associated at the Department for Intercultural Business Communication of FSU Jena.
Prof. Dr. Montiel’s research activities cover a wide spectrum of topics like intercultural training / intercultural competence; Spanish culture and economy; cultural history of advertisement; Place-Branding and collective identity construction; diversity and diversity management; critical cosmopolitanism.
His comprehensive experience as the head of the Spanish Cultural Area division at the intercultural training and consulting organization interculture.de can be highlighted. In association with interculture.de he developed and carried out numerous training sessions for large corporations as well as SMEs and public institutions and contributed to develop innovative programmes of intercultural competence in blended learning environments.